Marketing & Customer Service

Marketing Success

How would you like a marketing campaign that drives customers and clients to you?

Read the section in this article* about Wisconsin’s campaign to attract people to foster parenting. Foster care agencies thought a new marketing campaign would be a “waste of money.” But, “Within a year, they all said this was the most effective help we’ve ever had. It was driving families to them.”

The foster parent campaign worked because it marketed satisfaction for guiding value passions. According to the article, a survey found that the best foster parents sought fulfillment (Harmony value) or had spiritual desires (Belief value). People with a Harmony guiding value see foster parenting as satisfying their passion for fulfillment. People with a Belief guiding value see foster parenting as satisfying their spiritual desires.

Use the information in the resource files below to identify which value passions your customers or clients have. Or, figure out how to market your product or service to all six value passions.

* If this link does not work, see these other publications:

“Florida revamps how it recruits foster parents”
Miami Herald
December 31, 2011

“Wisconsin recruits foster parents using honesty: It’s tough but rewarding”
Pioneer Press
twincities.com
December 31, 2011

“Wis. among places to revamp foster care policies”
Door County Advocate
January 1, 2012

Stevens Point Journal
January 1, 2012

Wisconsin Rapids Tribune
December 31, 2011

Detailed Actions For Customer Service Success

Think of one or two or three of your own worst experiences as a customer. Then if you haven’t already done so, figure out your own DISC High behavior style using the verbal clues. Use the DISC cheat sheet to identify which don’ts other people used for your High behavior style. This will help you understand the importance of satisfying customers’ DISC High behavior style needs.

DISC Cheat Sheet

Market value passion satisfaction to drive customers and clients to you. Then satisfy their behavior style needs to keep them coming back. By satisfying their needs and passions, you will be creating success for your customers and clients. People would rather give their money to people who create success for them rather than to people who create failure for them.